I've decided to make a May issue of my magazine. I chose this because when May comes around the corner, absolutely everybody wants to get in tiptop shape for bikini season, SUMMER! I believe my consumers are more likely to buy a fitness and health magazine in the summer months where they want to look great, verse the winter and fall months, where most time is spent indoors. According to my research there are lots of bright colors used in the summer month magazines. Additionally, in these months people have more time on their hands and more time to sit around reading a magazine for their health than they would during the other seasons where work and school are more intense.
I want to stick with my theme of summer, sun, and outdoorsy kind of feel to the magazine in order to keep all parts tied together. A white background with colors like orange, bright pink, lime green, yellow to be used for the mass head and/or cover lines. All foods showed will be ones associated with summer and health and not foods like mashed potatoes and turkey. I would like to make one thing thats special about the this specific May issue apposed to other month issues, like a 31 day guide to abs or squat challenge with exercises listed on each calendar day along with pictures.
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