Sunday, April 10, 2016
Thursday, April 7, 2016
Advertisement
For my advertisement, I chose to do something with fitness wear. So, I continued to further look into the latest trends for women workout attire. According to Huffington Post, yoga pants or so known as workout leggings are off the charts popular. They've become so popular that they're worn as everyday clothes and not just for work outs! They're comfortable and very stylish. After reading the HF I knew for sure workout leggings were the way to go. Specifically ones that go with the May and and summer feel. I decided on a pair of flowered colorful leggings. Bella is also my featured model in this ad.
My Idea is to have these two photos placed side by side, full page. In white writing will be "introducing the new comfortable, affordable, and stylish IsabellaStrong clothing line. Perfect for any occasion"
"Fashion Designers Are Getting Their Hands On The Athleisure Trends." Huffingtonpost.com. Ed. Julee Wilson. N.p., 16 Oct. 2015. Web.
"Fashion Designers Are Getting Their Hands On The Athleisure Trends." Huffingtonpost.com. Ed. Julee Wilson. N.p., 16 Oct. 2015. Web.
Cover Lines
Cover lines are definitely something that could potentially make or break my magazine. While brainstorming theses I've looked up almost every magazine fitness related imaginable to analyze strategies used. I found that typically words do not over lap the model unless it is over a place of clothing. Also, the color schemes all go with each other. It is never too many colors just a group of 2 or 3 with different shades of the color. I also noticed different fonts everywhere on a lot of them, with certain words in capitals and more defined/colored than others. Placement of my cover lines is also very important for the success of my magazine. Ones that I believe are more catching than other should be placed higher on the magazine considering anywhere it is going to be sold it will most likely be on some kind of stand that could cover the bottom half of the page.
The colors I would like to stick with for the cover are red, white, black, and green. I chose these because number 1, red is the color of health which is why my cover model, Bella, is wearing a red sports bra and red shoes. Number 2 black and white are neutral colors that go with everything and lastly green, because of nature and happiness. The background that I am keeping of the original photo of Bella, that will be featured on the cover, is half green from the grass in the back.
While observing covers, most of them use word play and lists to catch buyers attention, along with use of exaggerative words. The four I brainstormed after searching through some are the following:
The colors I would like to stick with for the cover are red, white, black, and green. I chose these because number 1, red is the color of health which is why my cover model, Bella, is wearing a red sports bra and red shoes. Number 2 black and white are neutral colors that go with everything and lastly green, because of nature and happiness. The background that I am keeping of the original photo of Bella, that will be featured on the cover, is half green from the grass in the back.
While observing covers, most of them use word play and lists to catch buyers attention, along with use of exaggerative words. The four I brainstormed after searching through some are the following:
Table of Contents
The table of contents is the first page any reader would open up to when they open a magazine. So, making this page as presentable as possible is very important. I want to incorporate pictures in some of the blank spaces like ones of bumbells, water jugs, healthy foods, etc. Today I set out to go take pictures of things I want on my table contents. I decided to photograph my friend Lexi, who is also a fitness model, at the gym for the upper portion of the page. With the help of the program called Burner Bonzana I was able to cut the background out of the picture completely so I am able to just feature the item itself. Unfortunately this took way longer than expected to figure out how to achieve this.
After many photographs and figuring out how to cut out my photos, I moved on to establish the layout. Knowing that my front cover is very bright and has a lot going on, the next page that follows (table of contents) needs to be crisp and clean. This is why I went with a white background. I will have a total of 5 photos on this page. One big one on the top of Lexi, and four other small photos of items like I have previously talked about: food, water battles, dumbbells, supplements. I'm also going to make it very clear where the stories are that are talked about on the cover as the headlines for easy access. Here is my sketch of my layout:
After many photographs and figuring out how to cut out my photos, I moved on to establish the layout. Knowing that my front cover is very bright and has a lot going on, the next page that follows (table of contents) needs to be crisp and clean. This is why I went with a white background. I will have a total of 5 photos on this page. One big one on the top of Lexi, and four other small photos of items like I have previously talked about: food, water battles, dumbbells, supplements. I'm also going to make it very clear where the stories are that are talked about on the cover as the headlines for easy access. Here is my sketch of my layout:
Youngdahl, Kristi. Inspiredfitness.com. N.p., 8 Oct. 2012. Web.
Layouts
Today I had a little bit of difficulty figuring out a layout that would be best for the page before my calendar. This page is basically a key to the next page with directions on how to complete exercises listed. Since there is a lot of additional information I'd like to add about my calendar, like altercations of exercises for more advanced readers, that portion will be on the page following the double page spread which I will not be featuring in my project. Adding that extra information to the page before the calendar would make for an unclean and too clustered of a look for what I am going for. In deciding how I would like to layout my photos of Bella performing exercises 1-10 along with descriptions, I researched how other fitness and health magazines showed routines. Some that I found that I really liked were ones from magazines like Oxygen and Women's Health. One used what almost looked like a flow chart that goes along with the natural flow of the eye. The other had less pictures with more words. A combination of the two would be ideal for my page. Featured below is my sketch layout along with the two magazines examples I based mine off of.
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| Women Health Magazine |
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| Oxygen Magazine |
"Nicole Wilkins." Brooklyn Fit Chick. N.p., 3 Mar. 2014. Web. 07 Apr. 2016.
"World Health & Fitness." Pinterest. N.p., n.d. Web. 07 Apr. 2016.
"7 Interval Training Workouts To Burn Fat Fast - BuiltLean." BuiltLean. N.p., 19 Aug. 2013. Web. 07 Apr. 2016.
"7 Interval Training Workouts To Burn Fat Fast - BuiltLean." BuiltLean. N.p., 19 Aug. 2013. Web. 07 Apr. 2016.
Specifics for routines
I started to select the specific ab exercises. Ideally there will be 10-12 exercises, depending on how many I can fit onto the double page spread with out it looking too overcrowded. The ones I have chosen are nothing too fancy, considering my magazine is meant for all levels, but very effective and have shown to have fast results. Typically, everyone knows the usual sit-ups and crunches and stick to those; this is exactly why I want to choose ones that aren't as common to catch interest of readers. When they see ab exercises they most likely haven't tried, chances are they'll be more intrigued than seeing ones that everyone knows about plus only target the front and top portion of the abdominal region.
Exercise number 1 is going to be a plank. This is very basic but perfect for my first one. A plank is also very beneficial for the lower back, spinal cord, and engaging all parts of the core. Form is extremely important for this one and I'm going to mention that in my descriptions. Exercise number 2 will be a side plank which is a variation of number 1. Additionally these two burn way more calories than typical sit ups and crunches because they require your leg muscles, arms, glutes. There are many variations to planks, slightly harder, that I will mention so intermediate readers can try.
Exercise numer 3 will be elevated mountain climbers which mainly targets the obliques while also improving pelvic flexibility. All participant will need it a something like a show box, stool, small chair etc. Exercise 4 is another variation of a mountain climber and is called windshield wipers in which they will also need an any elevated surface for.
Number 5 will be a standing toe to heel reaches in which reader will need either dumbells (weight of their choice) or 2 of something one is able to grasp that are the same weight. Something like this can be found in any household, making it convenient for anyone who doesn't have access to hand weights. Exercise 6 is a similar however the motion is done laying on the floor and with out any addition weights. Exercise 7 and 10 are ones that target the lower abdominal muscles. Number 7 is a scissor kick and 10 is leg raises which most people are somewhat familiar with. Number 8 and 9 deal with more of the midsection of the abdominal muscles: Russian twists and air bikes.
The core is made up of what is called fast twitch muscle fibers which according to BodyBuilding means rep ranges should range from 8-15 for the best activation. As I started to lay out which exercises to according days, I began to change up the set and rep numbers so that these fast twitch muscle fibers never get too accustomed to the exercise and continue to be challenged.
"What Is The Best Ab Training Routine?" Bodybuilding.com. N.p., 28 June 2005. Web. 07 Apr. 2016.
"5 Core Workouts For A Tight Midsection - A Beginner's Guide!" Bodybuilding.com. N.p., 08 Sept. 2014. Web. 07 Apr. 2016.
"Flatter Abs in 2 Weeks." Fitness Magazine. N.p., n.d. Web. 07 Apr. 2016.
"5 Health Benefits of Doing Plank Exercise." Mercola.com. N.p., n.d. Web. 07 Apr. 2016.
"Sculpt Rock-Solid Abs." Shape Magazine. N.p., 13 July 2012. Web. 07 Apr. 2016
Exercise number 1 is going to be a plank. This is very basic but perfect for my first one. A plank is also very beneficial for the lower back, spinal cord, and engaging all parts of the core. Form is extremely important for this one and I'm going to mention that in my descriptions. Exercise number 2 will be a side plank which is a variation of number 1. Additionally these two burn way more calories than typical sit ups and crunches because they require your leg muscles, arms, glutes. There are many variations to planks, slightly harder, that I will mention so intermediate readers can try.
Exercise numer 3 will be elevated mountain climbers which mainly targets the obliques while also improving pelvic flexibility. All participant will need it a something like a show box, stool, small chair etc. Exercise 4 is another variation of a mountain climber and is called windshield wipers in which they will also need an any elevated surface for.
Number 5 will be a standing toe to heel reaches in which reader will need either dumbells (weight of their choice) or 2 of something one is able to grasp that are the same weight. Something like this can be found in any household, making it convenient for anyone who doesn't have access to hand weights. Exercise 6 is a similar however the motion is done laying on the floor and with out any addition weights. Exercise 7 and 10 are ones that target the lower abdominal muscles. Number 7 is a scissor kick and 10 is leg raises which most people are somewhat familiar with. Number 8 and 9 deal with more of the midsection of the abdominal muscles: Russian twists and air bikes.
The core is made up of what is called fast twitch muscle fibers which according to BodyBuilding means rep ranges should range from 8-15 for the best activation. As I started to lay out which exercises to according days, I began to change up the set and rep numbers so that these fast twitch muscle fibers never get too accustomed to the exercise and continue to be challenged.
Above is a sketch of what the calendar is going to look like on my double page spread. Of course with different colors and more designs but the concept and exact mouth routine is mostly laid out.
"5 Core Workouts For A Tight Midsection - A Beginner's Guide!" Bodybuilding.com. N.p., 08 Sept. 2014. Web. 07 Apr. 2016.
"Flatter Abs in 2 Weeks." Fitness Magazine. N.p., n.d. Web. 07 Apr. 2016.
"5 Health Benefits of Doing Plank Exercise." Mercola.com. N.p., n.d. Web. 07 Apr. 2016.
"Sculpt Rock-Solid Abs." Shape Magazine. N.p., 13 July 2012. Web. 07 Apr. 2016
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